CMOs’ Primary Strategy to Fuel Growth into 2021 Articles

Gartner CMO Primary Strategy Fuel Growth into 2021 Feb2021

The primary strategy for enterprise CMOs to fuel growth into 2021:

  • Increasing sales of existing products to an existing market
  • Introducing new products to an existing market
  • Entering a new market using existing products
  • Entering a new market with the introduction of new products

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