Considering marketing opportunities, the activities that CMOs have shifted resources to during the pandemic:
- Building better customer-facing digital interfaces
- Transforming go-to-market business models
- Expanding into new offerings (i.e., products and services)
- Building partnerships
- Investing in new automation technologies to improve virtual communication with customers
- Improving research and experimentation capabilities
- Improving data integration to allow for end-to-end customer tracking
- Expanding into new geographies, segments
- Engaging in mergers and acquisitions
