CMOs’ Resource Shifts During COVID-19 Articles

CMOSurvey CMO Resource Shifts During COVID 19 Jul2020

Considering marketing opportunities, the activities that CMOs have shifted resources to during the pandemic:

  • Building better customer-facing digital interfaces
  • Transforming go-to-market business models
  • Expanding into new offerings (i.e., products and services)
  • Building partnerships
  • Investing in new automation technologies to improve virtual communication with customers
  • Improving research and experimentation capabilities
  • Improving data integration to allow for end-to-end customer tracking
  • Expanding into new geographies, segments
  • Engaging in mergers and acquisitions

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