CMOs’ Use of Social Media During COVID-19

June 21, 2020

CMOs outline the purposes for which they’ve used social media during the COVID-19 pandemic, including:

  • Brand awareness and brand-building
  • Retaining current customers
  • Acquiring new customers
  • Brand promotions
  • Introducing new products and services
  • Improving customer service
  • Improving employee engagement
  • Marketing research
  • Identifying new customer groups we currently don’t target
  • Identifying new product and service opportunities
  • Improving current products or services

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