Components of B2B Marketers’ 2020 Strategies Articles

ON24 Components B2B Marketing Strategies Jun2020

The channels that B2B marketers say are in their strategies in 2020:

  • Content marketing
  • Digital ads, PPC, or retargeting
  • Email
  • Video
  • Events
  • Paid social posts
  • SEO / Organic
  • Organic social posts
  • PR
  • Account-based marketing (ABM)
  • Webinars
  • Direct mail
  • Affiliates or partners
  • Content syndications or other third-party sources

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