The channels that B2B marketers say are in their strategies in 2020:
- Content marketing
- Digital ads, PPC, or retargeting
- Video
- Events
- Paid social posts
- SEO / Organic
- Organic social posts
- PR
- Account-based marketing (ABM)
- Webinars
- Direct mail
- Affiliates or partners
- Content syndications or other third-party sources