So How Many Millennials Are There in the US, Anyway? (Updated)
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
comscore-qsearch-global-search-data-by-region.jpg Articles
read more
More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers
The number of sales channels used across the buying journey has doubled since 2016.
1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
How Many MarTech Solutions?
The number of solutions in the martech landscape has climbed by another 11%.
Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Why Do People Listen to Podcasts?
Entertainment and education are the main reasons for tuning in, but diversion is also important.
User-Generated Content, Gaming Continue to be Key Trends for Youth
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
Smart TVs Continue Growth Pattern
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Why Do People Listen to Podcasts?
Entertainment and education are the main reasons for tuning in, but diversion is also important.
User-Generated Content, Gaming Continue to be Key Trends for Youth
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
Smart TVs Continue Growth Pattern
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
Mother’s Day Retail Spending Expected to Hit Another High
Celebrants expect to spend about $274 each on Mother’s Day this year.
4 Points About Marketing-Sales Alignment
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.