The percentage of marketing decision-makers at enterprise-level companies ($500m+ in annual revenues) who report being “very confident” in their ability to measure the following mobile advertising metrics: brand safety; conversion rate; impressions; smartphone interactions; viewability percent; fraud percent; brand lift metrics; time in-view; video completion rate; and click-through rate.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
