The percentage of marketing decision-makers at enterprise-level companies ($500m+ in annual revenues) who report being “very confident” in their ability to measure the following mobile advertising metrics: brand safety; conversion rate; impressions; smartphone interactions; viewability percent; fraud percent; brand lift metrics; time in-view; video completion rate; and click-through rate.
Subject Line Tweaks Can Boost Performance, Say Email Marketers
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.