Confidence in Measuring Mobile Advertising Efforts Articles

Yieldmo Confidence Measuring Mobile Ad Efforts Feb2020

The percentage of marketing decision-makers at enterprise-level companies ($500m+ in annual revenues) who report being “very confident” in their ability to measure the following mobile advertising metrics: brand safety; conversion rate; impressions; smartphone interactions; viewability percent; fraud percent; brand lift metrics; time in-view; video completion rate; and click-through rate.

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