Connected TV Viewers’ Willingness to Share Data to Improve the Ad Experience Articles

IAS CTV Viewer Data Sharing for Better Ads Nov2020

The percentage of connected TV viewers who are willing to share at least some data with brands/advertisers to improve their connected TV ad experience, along with the percentage who are willing to share the following types of data: the types of shows that they watch regularly; anonymous demographic data (gender, age, etc.); the time of day they watch CTV; and the length of time they spend watching CTV.

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Consumers Are Wary of Greater AI Use by Brands and Advertisers

Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

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Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

What Might Make A Consumer Choose the More Expensive Food & Drink Product?

Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.

Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises

Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.

Connected TV Viewers’ Willingness to Share Data to Improve the Ad Experience Articles

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4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

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