Connected TV Viewers’ Willingness to Share Data to Improve the Ad Experience Articles

IAS CTV Viewer Data Sharing for Better Ads Nov2020

The percentage of connected TV viewers who are willing to share at least some data with brands/advertisers to improve their connected TV ad experience, along with the percentage who are willing to share the following types of data: the types of shows that they watch regularly; anonymous demographic data (gender, age, etc.); the time of day they watch CTV; and the length of time they spend watching CTV.

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