Consumer Attitudes to Brands Advertising on Poorly Moderated Social Media Platforms Articles

US adults’ favorability or unfavorability towards brands that advertise on social media platforms that have the following:

  • Extremist content
  • Hate speech
  • Misinformation or conspiracy theories
  • Large number of bots or fake accounts
  • Sexual content
  • Mismanagement at corporate level
  • Monthly fee for user verification
  • Little or no content moderation policies

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