Consumer Attitudes to Brands’ Sustainability Efforts Articles

WundermanThompson Consumers and Brand Sustainability Efforts May2021

The percentage of adults in the US, UK, China and Brazil who agree with the following statements:

  • “Companies/brands should do a lot more to reduce their carbon impact”
  • “Sustainability should be a standard business practice
  • “Companies/brands have a responsibility to take care of the planet and its people”
  • “It’s good that brands use their money and power to raise awareness of important issues”
  • “Businesses should play a part in solving challenges like climate change or social justice”
  • “Companies should put people and planet before profit”

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