The percentage of US adults who agree with the following statements about direct mail (top-2 box):
- “I expect direct mail I receive from brands will be personalized for me in some way”
- “I am often introduced to new brands via direct mail”
- “Direct mail is an important way for brands to build relationships with me”
- “I become concerned about my personal privacy and security when I receive direct mail from brands I do not know”
- “Receiving direct mail from a brand feels more important than receiving an email from a brand”
- “It is important to me that brands interact with me beyond the digital space”
- “I prefer brands to only interact with me digitally because it is more sustainable than sending direct mail”
- “I prefer that brands reach out to me via direct mail only”
- “Opening direct mail from a brand feels special”
- “I feel overwhelmed by the amount of direct mail I receive from brands on a daily basis”
