Consumer Attitudes to Sharing Data with Brands Articles

The extent to which US adults agree or disagree with the following statements:

  • “I would be more willing to share my personal data with brands if it meant they could personalize their service/communications as a result”
  • “I have seen benefits from sharing my data with brands as they have tailored their services/communications to me”
  • “I expect more from brands I have shared my accurate personal data with”

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