Consumer Desire for Post-Purchase Brand Emails Articles

SparkPostSurveyMonkey Consumer Desire Post Purchase Emails Jul2020

If consumers were to purchase a product or service from a brand, which of the following, if any, they would want to receive from that brand by email:

  • Information about special deals and discounts
  • A request to review the product
  • Tips/tricks for using product or service
  • Upcoming changes to product or service
  • Other purchase suggestions
  • Repurchase/replenishment reminders
  • Inspirational stories about what other people have done with the product
  • None of the above (would not want to receive any further email from this brand

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