The percentage of US consumers who report the following with respect to engaging with a brand on social media in exchange for an incentive:
- “Followed the brand on their social media pages”
- “Commented on the brand’s social media post”
- “Reshared a post from the brand”
- “Tagged friends in a comment on a brand’s social post”
- “Used a brand’s hashtag or @mentioned them in a post to boost the post’s visibility”
- “Direct/private messaged with the brand on social media”
- “Used a brand’s hashtag or @mentioned them in a post in order to participate in a promotion, sweepstakes or contest”
- “I have not engaged with a brand on social media in exchange for incentives”
