Consumer Interest in Brand Sponsorships, by Category Articles

IntegerGroup Preferred Brand Sponsorship Categories Sept2021

Top 10 event types for which brand sponsorships are more likely to be meaningful to consumers:

  • Football
  • Food, beer and wine festivals
  • Video games
  • Nonprofit / charitable causes
  • Music festivals
  • Basketball
  • Olympics
  • Community / local events
  • Museums
  • Baseball

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