Consumer Perceptions of Why Brands Take A Stand Articles

Consumer perceptions of why brands take a stand, including:

  • PR/marketing purposes
  • Jumping on the bandwagon
  • It’s the right thing to do
  • Brand leadership supports an issue
  • To be a positive force for change
  • In response to consumers’ support of an issue
  • Obligation to participate in public discourse
  • In response to employee activism

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