The percentage of consumers who bought each of the following during the pandemic that they would otherwise not have bought (along with the percentage who bought none of them):
- “Bought supplies/equipment for a new hobby”
- “Bought electronics to pass the time (i.e. gaming system, a video camera, etc.)”
- “Started a new subscription to fill the time/entertain myself/my family (i.e. Disney+, cooking classes, etc.)”
- “Bought office equipment (i.e. a new desk, printer, circle light for zoom calls, etc.)”
- “Bought countertop appliances/equipment for the kitchen (i.e. baking equipment, air fryer, etc.)”
- “Bought exercise equipment (i.e. treadmill, exercise bike, yoga mat, etc.)”
- “Bought a big-ticket item just for you (i.e. car, house, etc.)”
- “Brought home a new pet”