Consumer Response to Inaccurate Personalization Articles

MovableInk Consumer Response Inaccurate Personalization Aug2021

How US consumers respond when personalization from a brand is inaccurate or wrong:

  • “Call customer service and explain the experience”
  • “Unsubscribe from emails”
  • “Cancel service or won’t purchase from the company again”
  • “Spread information to family and friends about the experience”
  • “Delete the brand’s application on my phone”
  • “Switch over to a competitor brand or company”
  • “Post a bad review”
  • “Post about my experience on social media”
  • “I don’t take any action but the brand loses credibility in my mind”
  • “I would not do anything”

Pin It on Pinterest

Share This