How US consumers respond when personalization from a brand is inaccurate or wrong:
- “Call customer service and explain the experience”
- “Unsubscribe from emails”
- “Cancel service or won’t purchase from the company again”
- “Spread information to family and friends about the experience”
- “Delete the brand’s application on my phone”
- “Switch over to a competitor brand or company”
- “Post a bad review”
- “Post about my experience on social media”
- “I don’t take any action but the brand loses credibility in my mind”
- “I would not do anything”