Consumer Response to Out-of-Home Ads Articles

OAAA Consumer Response OOH Ads Mar2021

The percentage of respondents who report the following in the past year as a result of seeing out-of-home ads:

  • Informed me of new businesses in my area
  • Helped me discover a new brand
  • Influenced my decision to buy a product or service
  • Helped me find a store or business while I was traveling
  • Increased my favorability of a brand
  • Influenced my decision to vote for a political candidate or issue
  • Inspired me to take a trip or vacation

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