Consumers and Data Privacy: Concerns and Actions Articles

Dentsu Consumers and Privacy Concerns Actions Aug2020

The percentage of consumers globally and in the US and China who:

  • Have opted of receiving personalized advertising in the last 12 months
  • Are likely to stop doing business with an organization that lost some of their data or used it irresponsibly
  • Agree that in the future (i.e. next 2-3 years), they will receive financial benefits in exchange for organizations using their data

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