The extent to which consumers agree or disagree with the following:
- Read product descriptions on posts to learn more about the brand
- Read social media comments to learn what others say about the brand
- Are often “followed” around the internet with ads about products or brands they’ve browsed on social media
- Believe it’s important for brands to respond to comments on social media
- Prefer brand videos over static posts on social media
- Have purchased a brand’s product after watching a social media livestream
