Consumers’ Brand Engagement on Social Media Articles

The extent to which consumers agree or disagree with the following:

  • Read product descriptions on posts to learn more about the brand
  • Read social media comments to learn what others say about the brand
  • Are often “followed” around the internet with ads about products or brands they’ve browsed on social media
  • Believe it’s important for brands to respond to comments on social media
  • Prefer brand videos over static posts on social media
  • Have purchased a brand’s product after watching a social media livestream

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