Consumers’ Brand Interactions on Social Media

March 26, 2021

This article is included in these additional categories:

Demographics & Audiences | Digital | Global & Regional | North America | Social Media

The percentage of internet users ages 16-64 who have done the following in the past month, comparing the US to the global average:

  • Visited a brand’s social network page
  • Liked/followed a brand on social media
  • Used a social networking “share” button
  • Clicked on a sponsored post on social
  • Unliked/stopped following a brand on social

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