The factors that consumers believe are very important when considering whether to trust a company, including: protecting their personal data; making products that are safe, work as advertised and are high quality; consistently delivering on what they promise; providing refunds; treating customers and employees well; good customer service; producing products in an ethical and sustainable way; and having strong ethical values.
CMOs to Increasingly Prioritize CX and Innovation in the Coming Year
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
