Consumers’ Building Blocks of Trust in Brands Articles

MorningConsult Building Blocks Brand Trust Jan2020

The factors that consumers believe are very important when considering whether to trust a company, including: protecting their personal data; making products that are safe, work as advertised and are high quality; consistently delivering on what they promise; providing refunds; treating customers and employees well; good customer service; producing products in an ethical and sustainable way; and having strong ethical values.

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