Consumers’ Comfort Sharing Data for Personalization Articles

The percentage of consumers who are comfortable sharing the following types of information with retailers in exchange for personalized product or service recommendations that are relevant to them, their interests, and their lifestyle:

  • Satisfaction with past orders, products or services
  • Ideal price range
  • Product categories of interest
  • Size
  • Interests/hobbies
  • Fit/body type
  • Order and search history
  • Profession
  • Information about daily habits (i.e. eating, exercising, etc.)

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