Consumers’ CPG Brand Selection Influencers Articles

Valassis CPG Selection Criteria Sept2020

The percentage of US adults who cited the following factors as influencing their likelihood to purchase specific brands:

  • Affordable price
  • High-quality
  • Offers coupons/discounts
  • Safe
  • Organic
  • Not tested on animals
  • Environmentally sustainable
  • Supports diversity, equality
  • Provides support to charitable causes
  • Has fair employment practices
  • Publicly addresses product issues or negative feedback
  • Is endorsed by celebrities or popular influencers

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