Consumers’ Default Source for TV Viewing and Their Reasons for Choosing That Source Articles

HubResearch Default Source for TV Viewing and Reasons Why Sept2020

TV viewers’ default source of TV viewing comparing online (any online or OTT source) and pay-TV (live + DVR + VOD) in 2019 and 2020. The chart also shows their top reasons for choosing their default source: that it has their favorite shows; it’s easy to find something to watch; can watch shows as they air live; has become a habit; and because there’s a wide variety of content to choose from.

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2023’s Top Brands Ranked by Customer Loyalty

Apple remains at the top, while X (formerly Twitter) suffers a big fall.

As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?

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Marketplaces are a highly used channel by buyers for both product discovery and purchasing.

« Older Entries

What’s the Outlook for Media Budgets Next Year?

There’s strong positive momentum for online video ad spending, with social media also forecast for increases.

Most Enterprise Marketers Are Using AI in Their Email Campaigns

AI is being heralded for its potential use in content personalization.

Marketplaces Gain Foothold with US B2B Buyers

Marketplaces are a highly used channel by buyers for both product discovery and purchasing.

US Digital Ad Spend Growth Forecast to Slow This Year

Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.

Did Marketers Follow Through on Their Media Budget Plans for This Year?

Certainly not for the metaverse.

Utilization of MarTech Stack Capabilities Drops Again

The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.

YouTube Continues to Have Strong Appeal with Teens

YouTube is favored more by teen boys than girls, with the opposite true of TikTok.

Consumers’ Default Source for TV Viewing and Their Reasons for Choosing That Source Articles

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As RMN Ad Spend Grows, What Are Buyers’ Main Reasons for Investing?

B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets

Most Enterprise Marketers Are Using AI in Their Email Campaigns

Marketplaces Gain Foothold with US B2B Buyers

Most Enterprise Marketers Are Using AI in Their Email Campaigns

Marketplaces Gain Foothold with US B2B Buyers

US Digital Ad Spend Growth Forecast to Slow This Year

Did Marketers Follow Through on Their Media Budget Plans for This Year?

Utilization of MarTech Stack Capabilities Drops Again

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