Consumers’ Default Source for TV Viewing and Their Reasons for Choosing That Source Articles

HubResearch Default Source for TV Viewing and Reasons Why Sept2020

TV viewers’ default source of TV viewing comparing online (any online or OTT source) and pay-TV (live + DVR + VOD) in 2019 and 2020. The chart also shows their top reasons for choosing their default source: that it has their favorite shows; it’s easy to find something to watch; can watch shows as they air live; has become a habit; and because there’s a wide variety of content to choose from.

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