Consumers’ Levels of Trust in Information Sources Articles

Ipsos Consumer Trust in Information Sources Nov2020

The degree to which adults trust or distrust the information they receive from the following sources:

  • Reviews from other users or customers of a product or service (i.e. Yelp, Amazon reviews, etc.)
  • Companies or brands
  • Articles shared on social media by friends or acquaintances
  • Television advertising
  • Influencers
  • Politicians

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