Consumers’ Most Frustrating Aspects of Online Content Articles

Adobe Most Frustrating Aspects Online Content Jun2020

The experiences that frustrate consumers the most when engaging with online content, including:

  • Pop-up ads / Alerts / Cookies
  • Spam email
  • Slow page load
  • Offers that no longer exist, are irrelevant, are difficult to access
  • Looking at too many pages/screens to find content
  • Irrelevant recommendations/content
  • Sound plays automatically
  • Difficult path to purchase between browsing and checkout
  • Content isn’t optimized for the device I am using

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