Consumers’ Most Important Factors in Creating A Good Online Experience Articles

FullStory Elements Good Online Experience June2021

The most important factors for consumers in a good online experience:

  • I can quickly accomplish what I came to do
  • I’m able to complete and submit forms without problems
  • I trust my information is private and secure
  • I don’t encounter any broken links, 404 or other error pages
  • The steps in the transaction process are intuitive

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