The net share of US adults who, in light of the COVID-19 pandemic, report being more likely to make a purchase from a company with various types of ads, including: ads on how the company’s products and services can help improve comfort, happiness, and well-being; ads on how the company’s products and services could be used to combat the spread of coronavirus; optimistic ads; entertaining ads; funny ads; and sentimental ads.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
