Consumers’ Preferred Method for Learning About New Brands, Products or Services Articles

RRDonnelley Consumers Preferred Method for Learning About Brands Nov2021

US consumers and marketers were asked which of the following is the preferred way for consumers to learn about new brands, products or services, with the chart comparing what marketers believe with what consumers say:

  • Word of mouth
  • Social media
  • Cable TV
  • Online or digital ad
  • Streaming service
  • Podcast

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