The extent to which US adults are buying store/private label brands more than last year, the same amount, or less (and if they expect to maintain that behavior), comparing responses from 2012, 2017 and 2020.
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.