Consumers Rate Personalization Tactics as Creepy or Cool Articles

CheetahDigital Personalization Techniques Creepy or Cool Apr2021

Consumers rate the following personalization tactics as creepy or cool:

Recommendations from brands based on past purchases
An email reminder or advert about a product I’d abandoned in an online shopping cart
Adverts on social media sites based on recent shopping experiences on other sites
Personalized offers after staying on a brand’s site for 2+ minutes
A chatbot that has access to past purchase history to help with online shopping
Adverts that follow me across devices
Adverts related to something I’d talked about near a smart device
Adverts from companies I don’t know based on my location data

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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.

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Some 84% believe that every aspect of the customer journey can and should tell the brand story.

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The ability to integrate with digital campaigns is one of the leading advantages of direct mail.

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Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

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Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

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Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

Consumers Rate Personalization Tactics as Creepy or Cool Articles

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These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

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