Consumers Rate Personalization Tactics as Creepy or Cool Articles

CheetahDigital Personalization Techniques Creepy or Cool Apr2021

Consumers rate the following personalization tactics as creepy or cool:

  • Recommendations from brands based on past purchases
  • An email reminder or advert about a product I’d abandoned in an online shopping cart
  • Adverts on social media sites based on recent shopping experiences on other sites
  • Personalized offers after staying on a brand’s site for 2+ minutes
  • A chatbot that has access to past purchase history to help with online shopping
  • Adverts that follow me across devices
  • Adverts related to something I’d talked about near a smart device
  • Adverts from companies I don’t know based on my location data

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