Consumers’ Reasons for Abandoning A Digital Transaction or Task Articles

Consumers say which of the following have caused them to leave a site or app before completing a transaction or what they went to accomplish:

  • “Page too slow to load”
  • “Broken links”
  • “Confusing page navigation”
  • “A waiting cursor or spinning wheel”
  • “Unable to get to what I want because of pop-ups and overlays”
  • “Buttons not functioning properly”
  • “Broken forms”
  • “Unable to enlarge images or text on my mobile device”
  • “Unable to copy and paste from site or app”

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