The percentage of US online shoppers who say that each of the following marketing efforts influences their decision to make online purchases:
- “General email”
- “Catalogs and other printed material via postal mail”
- “Advertising on content I visit online”
- “Offers within order confirmation/shipping notification emails”
- “Advertising on social media”
- “Email that suggests I left something in my cart”
- “Back-in-stock emails”
- “Social media”
- “Advertising on search engines”
- “Text messages”
- “Advertising that follows me online after I have viewed a product”
- “Influencers on social media”
