Consumers’ Top Purchase Influencers Articles

The percentage of US online shoppers who say that each of the following marketing efforts influences their decision to make online purchases:

  • “General email”
  • “Catalogs and other printed material via postal mail”
  • “Advertising on content I visit online”
  • “Offers within order confirmation/shipping notification emails”
  • “Advertising on social media”
  • “Email that suggests I left something in my cart”
  • “Back-in-stock emails”
  • “Social media”
  • “Advertising on search engines”
  • “Text messages”
  • “Advertising that follows me online after I have viewed a product”
  • “Influencers on social media”

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