Content Marketing Challenges Faced When Thinking About Audiences in the Organization’s Market Articles

CMI Content Marketing Audience Challenges May2020

The challenges that content marketers face when thinking about audiences within their organization’s market, including:

  • Prioritizing marketing effort towards one audience over another
  • Knowing what is most important to the audience
  • Knowing the goals or emotional needs of the audience at a particular stage of the customer’s journey
  • Knowing the steps in the customer’s journey
  • Agreeing internally on market segment or persona descriptions
  • Identifying targetable demographics or firmographics for an audience

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