Content’s Role in Customer Engagement Strategies Articles

CMOCouncil Content Role Customer Engagement Apr2020

The role that content plays in customer engagement strategies, with top responses including:

  • Communicates brand promise and value
  • Delivers thought leadership
  • Corner stone of how and what we communicate with our customers, prospects and partners
  • Powers demand generation or lead acquisition strategies
  • Differentiates products and services
  • Introduces new products or services

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