Coronavirus’ Growing Impact on Advertising Efforts Articles

AdPerceptions Coronavirus Growing Impact Ad Efforts Apr2020

The percentage of agency and marketing executives who report the following in early April compared to late March:

  • Held back a campaign from launching until later in the year
  • Stopped or pulled a campaign mid-flight
  • Adjusted media type usage or shifted budget among media types
  • Cancelled a campaign completely (pre-launch)
  • Paused all new advertising efforts until later in the year
  • Launched a new campaign that we hadn’t previously scheduled

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