The percentage of B2B decision-makers who were using the following sales models before and after COVID-19:
Misalignment between teams and poor communication bring down customer experience efforts.
Numerous changes are occurring in the podcast ad industry as it grows and matures.
Only half of cancelled events were replaced by virtual events.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
Few rate their current measurement abilities as excellent.
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The number of Management tools has grown the fastest over the past couple of years.
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
The Health & Household category was the biggest spender last year, but got the lowest bang for its buck.
Not surprisingly, more and more marketers are planning to up their activity on TikTok.
The number of Management tools has grown the fastest over the past couple of years.
Total OTT viewing hours on connected TV devices are up by 23% year-over-year.
The Health & Household category was the biggest spender last year, but got the lowest bang for its buck.
More than 1 in 10 gamblers in the US have placed a bet on esports in the past year.
Facebook’s appeal may be waning slightly among marketers.
Video lengths rose – and so did completion rates.
However, more agree than disagree that they appreciate their data being used to personalize online experiences.