COVID-19’s impact on the marketing mix, as measured by the percentage of marketers increasing or decreasing their investment in the following channels:
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About half of the apps that SMBs are using for marketing purposes are redundant, by performing identical or overlapping functions.
Skai notes that sales and lead generation campaigns are growing at the expense of the conversions objective.
Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
Fewer than half of CX practitioners rate the technology that supports their organizations’ CX efforts as strong.
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
Around 1 in 5 searches last year on Google led to a click on the top result.
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
More insights professionals report leadership in brand management and a direct impact on brand positioning.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
