COVID-19’s Long-Term Impact on Media and Ad Investment Approaches Articles

Kantar COVID 19 Impact Media Ad Investment Approaches Oct2020

The percentage of senior marketers who believe that COVID-19 will have a long-term impact on media and advertising investments in the following ways:

  • Greater focus on campaign effectiveness
  • More innovative and more willing to try something new
  • Rely more on digital media to ensure greater agility
  • More flexible media buying arrangements
  • More cautious in our future planning
  • Rely more on owned media channels
  • Increase focus on purpose-led marketing
  • Invest more heavily in TV

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