COVID-Related Strategy Changes Marketers Intend to Keep Articles

OpenX COVID Related Marketing Strategy Changes Oct2020

Among the 74% of marketers who say they have made strategy changes because of COVID-19, the percentage who intend to keep the following strategies:

  • Will continue to concentrate on digital channels
  • Will retain changes made to their media mix
  • Will continue to more directly address issues in the news as part of marketing
  • Will continue to spend less money than we did before COVID-19

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