The percentage of B2C martech decision makers involved in the selection and use of customer data management platforms who report that customer data platforms have led to significant improvements in a variety of success metrics including online sales, return on investment/return on ad spend, engagement, cost-per-action, customer acquisition, reduced shopping cart/funnel abandonment, customer lifetime value, and customer loyalty/retention.
Two-Thirds of SMBs Said to Suffer from “App Sprawl”
About half of the apps that SMBs are using for marketing purposes are redundant, by performing identical or overlapping functions.
