The percentage of B2C martech decision makers involved in the selection and use of customer data management platforms who report that customer data platforms have led to significant improvements in a variety of success metrics including online sales, return on investment/return on ad spend, engagement, cost-per-action, customer acquisition, reduced shopping cart/funnel abandonment, customer lifetime value, and customer loyalty/retention.
Likely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they’re not as interruptive as other formats.