Customer Data Platforms’ Impact on Success Metrics Articles

AdPerceptions CDP Impact Success Metrics Nov2020

The percentage of B2C martech decision makers involved in the selection and use of customer data management platforms who report that customer data platforms have led to significant improvements in a variety of success metrics including online sales, return on investment/return on ad spend, engagement, cost-per-action, customer acquisition, reduced shopping cart/funnel abandonment, customer lifetime value, and customer loyalty/retention.

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