Customer Data Sources Used by Marketers Articles

The percentage of marketers around the world using these customer data sources:

  • Transactional data
  • Known digital identities
  • Declared interests/preferences
  • Second-party data
  • Inferred interest/preferences
  • Third-party data (i.e. devices and cookies from an aggregator or data broker)
  • Anonymized digital identities
  • Offline identities
  • Non-transactional data

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