Customer Experience (CX) Challenges Experienced with B2B Supplier Websites Articles

SanaCommerce B2B Supplier Website CX Challenges Dec2021

The percentage of B2B buyers who experience the following customer experience (CX) challenges when buying online at supplier websites:

  • Delivery & tracking
  • Relationship with suppliers
  • Visibility of product features
  • Payment terms
  • Ease of checkout
  • Ease of repeat ordering
  • Returns choice
  • Mobile ordering
  • Personalization
  • Access to order history and account information
  • Voice ordering

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