CX and Marketing Alignment, per CX Leaders Articles

Pointillist CX Marketing Alignment June2021

The extent to which CX, marketing, analytics and customer care professionals agree that:

  • “CX and marketing teams are tightly aligned on a customer-centric approach and goals”
  • “CX and marketing teams regularly collaborate on initiatives to improve customer experience”
  • “Our marketing team prioritizes CX metrics and initiatives, in addition to acquisition and campaign performance”

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