Data Analysis and Insight Trends for Advertisers Articles

Kantar Data Analysis Insight Trends for Advertisers Aug2021

The percentage of executives at advertiser companies who say the following will become more important in the next few years:

  • Insights to guide long-term strategy
  • Defining the consumer decision journey
  • Data visualization
  • Encouraging data-driven conversations around the wider organization
  • Dashboards and analytics platforms
  • Data to inform short-term tactics

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